Central Marketing Group wins the “Best Global Distributor Marketing Campaign 2024” award

Central Marketing Group (CMG), a subsidiary of Central Retail and the official distributor of Crocs in Thailand, wins the “Best Global Distributor Marketing Campaign 2024” award, recognizing distribution partners with outstanding marketing performance over the past year.

 

This award was the result of CMG’s creative and impactful marketing campaigns during Songkran and its collaboration with the world-renowned music festival, Rolling Loud Thailand. CMG successfully positioned Crocs as the go-to footwear for Thais during major festivals and global events. The campaigns deeply connected with the younger generation through smart communication, while in-store activities allowed customers to experience the brand’s core values from its unique style and playful energy to the freedom of self-expression.

 

This achievement reflects the CMG team’s deep understanding of Thai culture and their ability to connect a global brand with meaningful moments in the hearts of Thai consumers.