Paul Smith celebrates the grand opening of its new flagship store on M Floor at EmQuartier.

9 Sep 2025
3 MINS READ
Paul Smith, distributed in Thailand by CMG, celebrates the grand opening of its new flagship store on M Floor at EmQuartier. The store is designed to reflect the brand’s vibrant identity, from the striking façade and interior design to carefully curated furniture, while also unveiling the Autumn/Winter 2025 Collection for guests to preview.

The event was filled with energy and music from a renowned DJ, with CMG executives led by Jitrudee Panitpon, Head of Fashion and Watch Category, and Worada Wongkhan, Head of Premium Fashion Brands, joining Thailand’s leading celebrities. Among them were Kongthap Peak, Jimmy Jitaraphol, Sea Tawinan, Namtan Tipnaree and Emi Thasorn, all dressed in elegant Classic With a Twist looks from the Autumn/Winter 2025 Collection, as they came together to celebrate Paul Smith’s newest flagship location.