CMG drives digital transformation with SAP through the Collaborative Value Assessment (CVA) initiative
19 Jan 2026
6 MINS READ
Central Marketing Group (CMG) drives digital transformation with SAP through the Collaborative Value Assessment (CVA) initiative
Central Marketing Group (CMG), a leading distributor and brand management company for global lifestyle brands, continues its digital transformation journey. Information Technology (IT) team has partnered with SAP, a world-class technology leader, under the Collaborative Value Assessment (CVA) initiative to plan and develop technology systems that align with the company’s strategic direction across all dimensions.
The CVA initiative enhances CMG’s SAP system to support business operations through adaptability, automation, and data-driven decision-making, improving efficiency and strengthening long-term competitiveness.
From the discussion among executives from various business functions of CMG, all parties agreed that the SAP system development should focus on creating a Single View Dashboard based on the integration of data from all system modules. This will enable end-to-end connectivity of business information and provide real-time accessibility.
Accurate and up-to-date data from the SAP system will enhance efficiency in planning, sales forecasting, and inventory management, as well as in analyzing customer behavior, by leveraging in-depth insights from the system as a key tool for the organization’s strategic decision-making.
This collaboration reflects CMG’s vision to elevate its internal technology systems to be modern, user-friendly, and transparent, while remaining agile and adaptable to future market changes, driving sustainable growth across all dimensions of the business.
Central Marketing Group (CMG), a leading distributor and brand management company for global lifestyle brands, continues its digital transformation journey. Information Technology (IT) team has partnered with SAP, a world-class technology leader, under the Collaborative Value Assessment (CVA) initiative to plan and develop technology systems that align with the company’s strategic direction across all dimensions.
The CVA initiative enhances CMG’s SAP system to support business operations through adaptability, automation, and data-driven decision-making, improving efficiency and strengthening long-term competitiveness.
From the discussion among executives from various business functions of CMG, all parties agreed that the SAP system development should focus on creating a Single View Dashboard based on the integration of data from all system modules. This will enable end-to-end connectivity of business information and provide real-time accessibility.
Accurate and up-to-date data from the SAP system will enhance efficiency in planning, sales forecasting, and inventory management, as well as in analyzing customer behavior, by leveraging in-depth insights from the system as a key tool for the organization’s strategic decision-making.
This collaboration reflects CMG’s vision to elevate its internal technology systems to be modern, user-friendly, and transparent, while remaining agile and adaptable to future market changes, driving sustainable growth across all dimensions of the business.
