CASIO G-SHOCK

THE TOUGHEST WATCH OF ALL TIME
Born from a dream of "creating a watch that never breaks." In 1983, CASIO engineer Kikuo Ibe won the battle against the laws of nature. He designed a watch that would resist centrifugal and impact forces, as well as high water pressure. Since then, the name G-SHOCK has become a byword for independence and pushing the limits.

INSPIRATION
Heartbroken by a broken pocket watch given to him by his father, Mr.Ibe set about creating ‘the unbreakable watch based upon a triple 10 philosophy. It should be water resistant to 10 bar, have a minimum 10 year battery life and most importantly, survive a minimum 10 metre drop. This new timepiece would go on to shatter the reputation of a watch as a fragile piece of jewellery.

CHALLENGE
It began with a reckless challenge to the conventional wisdom of the day, a developer's belief that it was possible to construct a watch that wouldn't break, even if dropped, Project Team Tough was formed to build it in 1981.

The team created over 200 prototypes one after another over a period of about two years. They finally arrived at a shock-resistant structure.

This marked the birth of a technology that is tough to the core.

LOCATION

Ayutthaya

Robinson Ayutthaya, Counter, 1^st Floor ,+66 3.522.9888

Bangkok

Central Chidlom, Counter, 3^rd Floor ,+66 2.793.7777
Central Silom Complex, Counter, 1^st Floor ,+66 2.231.3333
CentralFestival EastVille, Counter, 1^st Floor ,+66 2.018.7777
CentralPlaza Bangna, Counter, 1^st Floor ,+66 2.725.5000
CentralPlaza Grand Rama IX, Shop, G Floor ,+66 2.108.3082
CentralPlaza Ladprao, Shop, 1^st Floor ,+66 2.541.1016
CentralPlaza Pinklao, Shop, 2^nd Floor ,+66 2.884.5030
CentralPlaza Pinklao, Counter, 3^rd Floor ,+66 2.884.8000
CentralPlaza Rama II, Counter, 1^st Floor ,+66 2.811.7000
CentralPlaza Rama III, Counter, 1^st Floor ,+66 2.673.5555
CentralPlaza Ramindra, Counter, 1^st Floor ,+66 2.797.8000
CentralWorld, Shop, 2^nd Floor ,+66 2.613.1062
Digital Gateway, Shop, 2^nd Floor ,+66 2.623.4148
Emporium, Counter, M Floor ,+66 2.269.1000
Fashion Island, Shop, 2^nd Floor ,+66 2.508.3815
Paradise Park, Shop, 1^st Floor ,+66 2.787.1713
Robinson Bangkae, Counter, 1^st Floor ,+66 2.458.2520
Robinson Bangrak, Counter, 1^st Floor ,+66 2.238.0052
Robinson Rama IX, Counter, 1^st Floor ,+66 2.160.3900
Robinson Ramindra, Counter, 2^nd Floor ,+66 2.947.5320
Robinson Rattanathibet, Counter, 2^nd Floor ,+66 2.526.9774
Robinson Srinakarin, Counter, 1^st Floor ,+66 2.721.8990
Robinson Sukhumvit, Counter, 2^nd Floor ,+66 2.651.1533
Siam Center, Shop, 2^nd Floor ,+66 2.658.1174
Siam Paragon, Counter, M Floor ,+66 2.690.1000
Terminal 21, Shop, 3^rd Floor ,+66 2.003.3214
The Mall Bangkae, Counter, G Floor ,+66 2.487.1000
The Mall Bangkapi, Counter, G Floor ,+66 2.173.1000
The Mall Ngamwongwan, Counter, 1^st Floor ,+66 2.555.1000
The Mall Ramkamhaeng, Counter, 1^st Floor ,+66 2.310.1000
The Mall Thapra, Counter, 1^st Floor ,+66 2.469.1000
Zen, Counter, 3^rd Floor ,+66 2.100.9999

Chachoengsao

Robinson Chachoengsao, Counter, 1^st Floor ,+66 3.856.4311

Chanthaburi

Robinson Chanthaburi, Counter, 1^st Floor ,+66 3.934.0348

Chiang Mai

Central Kadsuankaew, Counter, 3^rd Floor ,+66 5.322.4999
CentralFestival Chiangmai, Counter, 1^st Floor ,+66 5.399.9499
Robinson Chiangmai, Counter, 1^st Floor ,+66 5.320.3640

Chonburi

CentralFestival Pattaya Beach, Counter, 3^rd Floor ,+66 3.893.0999
Robinson Chonburi, Counter, 2^nd Floor ,+66 3.300.3444
Robinson Sri Racha, Counter, 1^st Floor ,+66 3.877.1001

Kanchanaburi

Robinson Kanchanaburi, Counter, 1^st Floor ,+66 3.460.3211

Khon Kaen

Robinson Khon Kaen, Counter, 3^rd Floor ,+66 4.328.8288

Lampang

Robinson Lampang, Counter, 2^nd Floor ,+66 5.481.1711

Mukdahan

Robinson Mukdahan, Counter, 1^st Floor ,+66 4.267.2311

Nakhon Ratchasima

CentralPlaza Nakhon Ratchasima, Shop, 1^st Floor ,+66 4.422.9375
CentralPlaza Nakhon Ratchasima, Counter, 2^nd Floor ,+66 4.400.2888
The Mall Nakhon Ratchasima, Counter, 1^st Floor ,+66 4.423.1000

Nakhon Srithammarat

Robinson Nakhon Sithammarat, Counter, 2^nd Floor ,+66 7.531.8012

Nakhonpathom

CentralPlaza Salaya, Counter, 1^st Floor ,+66 2.473.8999

Nonthaburi

CentralPlaza Chaengwattana, Shop, 2^nd Floor ,+66 2.835.3521
CentralPlaza Chaengwattana, Counter, 1^st Floor ,+66 2.831.5555
CentralPlaza WestGate, Counter, 1^st Floor ,+66 2.594.9999

Pathumthani

Central Future Park Rangsit, Counter, 1^st Floor ,+66 2.958.6000
Robinson Rangsit, Counter, 1^st Floor ,+66 2.958.0800

Phitsanulok

Robinson Phitsanulok, Counter, 1^st Floor ,+66 5.532.2499

Phuket

CentralFestival Phuket, Counter, 1^st Floor ,+66 7.629.1000
Robinson Jungceylon, Counter, 1^st Floor ,+66 7.666.0088
Robinson Phuket, Counter, 2^nd Floor ,+66 7.625.6500

Prachinburi

Robinson Prachinburi, Counter, 1^st Floor ,+66 3.745.4811

Prachuap Khirikhan

Bluport Hua Hin, Counter, 2^nd Floor ,+66 3.290.5111

Ratchaburi

Robinson Ratchaburi, Counter, 1^st Floor ,+66 3.231.0831

Rayong

Robinson Rayong, Counter, 2^nd Floor ,+66 3.894.2900

Roi Et

Robinson Roi Et, Counter, 1^st Floor ,+66 4.354.0811

Sakon Nakhon

Robinson Sakhon Nakhon, Counter, 1^st Floor ,+66 4.297.1811

Samutprakarn

Robinson Mega Bangna, Counter, 1^st Floor ,+66 2.105.1333
Robinson Samutprakarn, Counter, 1^st Floor ,+66 2.174.2911

Saraburi

Robinson Saraburi, Counter, 1^st Floor ,+66 3.635.1311

Songkla

Central Hatyai, Counter, 1^st Floor ,+66 7.435.2333
CentralFestival Hatyai, Counter, 1^st Floor ,+66 7.422.2699
Robinson Hatyai, Counter, 1^st Floor ,+66 7.435.4503

Suphanburi

Robinson Suphanburi, Counter, 1^st Floor ,+66 3.545.4333

Surat Thani

CentralFestival Samui, Counter, 1^st Floor ,+66 7.796.2777
Robinson Surat Thani, Counter, 1^st Floor ,+66 7.748.9911

Surin

Robinson Surin, Counter, 1^st Floor ,+66 4.404.2811

Trang

Robinson Trang, Counter, 1^st Floor ,+66 7.582.0222

Ubon Ratchathani

Robinson Ubon Ratchathani, Counter, 2^nd Floor ,+66 4.542.2811

Udon Thani

Robinson Udon Thani, Counter, 2^nd Floor ,+66 4.224.2777