Isabel Marant is a French house of fashion founded in 1994 by designer Isabel Marant. The clothing has been described as a "combination of androgynous chic and bohemian nonchalance". Championing relaxed off-duty fashion with a romantic bohemian edge, Marant's luxury sweatshirts, perfectly cut bomber jackets and sell-out wedge trainers have become the ultimate cool-girl staples. Marant’s label is a ‘melting mode’, a trendsetter’s favorite with its mix of minimalist and bohemian. The obvious femininity of floating dresses is offset by louche minimalist masculinity and unlike many of her Parisian contemporaries Marant’s strain of chic has an almost affordable price tag.